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Marketing Independent Films – A Crash Course [Virtual]

Starts January 29

1 session: Saturday, January 29, 2-5pm CST

You’ve just finished your newest short film or feature and are ready to hit the festival circuit. Now, how do you get the most attention for your film? Are social media, press releases, advertising, and other marketing-related materials the right approach? Do you need a marketing plan? Should you spend the time and money on one? What are the professional standards?

Dispelling the confusion around the marketing of independent films, this afternoon-long session is a crash course on the vital role promotion plays for any independent filmmaker. Whether you’re a seasoned pro or just completing your first film, Marketing Independent Films will reveal how marketing works for independent films and how it can be an essential element in your film successfully reaching audiences.

By the end of the workshop each student will have the tools needed to draft their marketing plan for one of their independent films, with an optional follow-up one-on-one session to review their plan with feedback.

NOTE: Participation in this online course requires that you use the free Zoom cloud-based video conferencing service. For optimal performance it is recommended that you install Zoom on your computer rather than running it from a web browser. We’ll e-mail you a course reminder and Zoom link a few days prior to the workshop. Click here for a Zoom tutorial.

Tuition: $90 regular | $70 member | $50 low-income

Hailing from a family of genre filmmakers, Jake Yuzna is a Minneapolis based writer, director, and genre curator. Their films have screened at the Cannes Film Festival, Berlin Film Festival, London Film Festival, New Museum of Contemporary Art (NYC), and the British Film Institute, among others. Yuzna is the first American feature director to win the Teddy Jury Prize at the Berlin Film Festival and has received additional awards from the National Endowment for the Arts, Creative Capital Foundation, Frameline Foundation, McKnight Foundation, IFP, and FilmNorth, as well as a Richard P. Rogers Spirit of Excellence Award from the American Film Institute. Yuzna founded the cinema program at the Museum of Arts and Design in NYC where they curated the first American retrospectives on Italian Zombie Films, Alejandro Jodorowsky, Dario Argento, Sion Sono, and the medium of VHS. In addition, Yuzna has curated retrospectives on Andrei Tarkovsky, Crispin Glover, H.R. Giger, and Science Fiction cinema of the 1990s. His curatorial work on genre filmmaking has been collected by the libraries at Yale University and NYU.

Class Registration Guidelines & Cancellation Policy

  • Space is assigned on a first-come basis. Registrations must include payment in full. Registrations are accepted after registration deadlines if space is available.
  • If minimum enrollment has not been reached by 7 days prior to the start date of a class, FilmNorth may cancel it, in which case registrants will immediately be notified and receive a full refund within 2 business days. A check will be issued for registrations that were paid in cash. In lieu of a refund, students have the option of applying their tuition to another class scheduled in the same calendar year.
  • For those wishing to cancel a registration prior to the class registration deadline, 100% of the tuition will be refunded minus a $25 administrative fee. For registration cancellations received after the registration deadline but prior to the first class session, 50% of the tuition will be refunded minus a $25 administrative fee. As of 5:00 pm the day prior to a class start date, no refunds or credits/exchanges will be given (Friday at 5:00 pm for Sunday classes). 
  • Tuition is not prorated for missed class sessions.

 

 

Details

Date:
January 29
Time:
2:00 pm - 5:00 pm
Event Categories:
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Other

Instructor
Jake Yuzna
Registration Deadline
1-28-22
Maximum Enrollment
12
Class count or Info
1 session: Saturday, January 29, 2-5pm CST